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Marketing classics : a selection of influential articles
![Marketing classics : a selection of influential articles / [by] Ben M. Enis ; Keith K. Cox](/Sponge/Images/bookDefaults/MMbookdefaultsmall.png)
Marketing classics : a selection of influential articles
상세정보
- 자료유형
-
단행본
- ISBN
- 0205129242
- KDC
- 326.16-4
- 청구기호
- 326.16 E58m7
- 저자명
- Enis, Ben M
- 서명/저자
- Marketing classics : a selection of influential articles / [by] Ben M. Enis ; Keith K. Cox
- 판사항
- 7th ed.
- 발행사항
- Boston : Allyn and Bacon, 1991
- 형태사항
- xii, 578 p : ill ; 24cm.
- 서지주기
- Includes index : p.563-578
- 기타저자
- Cox, Keith K
- 가격
- \18,000
- Control Number
- hycl:12287
MARC
008980226s1991 us a 001a eng■040 ▼a211063▼d211063
■020 ▼a0205129242
■056 ▼a326.16▼24
■090 ▼a326.16▼bE58m7
■1001 ▼aEnis, Ben M▼eby
■24510▼aMarketing classics▼ca selection of influential articles▼d[by] Ben M. Enis▼eKeith K. Cox
■250 ▼a7th ed.
■260 ▼aBoston▼bAllyn and Bacon▼c1991
■300 ▼axii, 578 p▼bill▼c24cm.
■504 ▼aIncludes index : p.563-578
■7001 ▼aCox, Keith K▼eby
■9500 ▼b\18,000
■990 ▼a남 상순▼b이재우
