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Strategic marketing for nonprofit organizations
Strategic marketing for nonprofit organizations
상세정보
- 자료유형
-
단행본
- KDC
- 326.16-4
- 청구기호
- 326.16 K87s4
- 저자명
- Kotler, Philip
- 서명/저자
- Strategic marketing for nonprofit organizations / by Phililip Kotler ; Alan R. Andreasen
- 판사항
- 4th ed.
- 발행사항
- Englewood Cliffs : Prentice-Hall, 1991
- 형태사항
- xi, 644 p : 삽도, 초상화 ; 24cm
- 서지주기
- Includes index
- 기타저자
- Andreasen, Alan R
- 가격
- \26,000
- Control Number
- hycl:23860
MARC
008980622s1991 us ac 001a eng■040 ▼a211063▼d211063
■056 ▼a326.16▼24
■090 ▼a326.16▼bK87s4
■1001 ▼aKotler, Philip▼eby
■24510▼aStrategic marketing for nonprofit organizations▼dby Phililip Kotler▼eAlan R. Andreasen
■250 ▼a4th ed.
■260 ▼aEnglewood Cliffs▼bPrentice-Hall▼c1991
■300 ▼axi, 644 p▼b삽도, 초상화▼c24cm
■504 ▼aIncludes index
■7001 ▼aAndreasen, Alan R▼eby
■9500 ▼b\26,000
■990 ▼a윤현정▼b이재우
