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IMC : using advertising and promotion to build brands
IMC : using advertising and promotion to build brands
상세정보
- 자료유형
-
단행본
- ISBN
- 025621476X
- KDC
- 326.18-4
- 청구기호
- 326.18 D912i
- 저자명
- Duncan, Tom
- 서명/저자
- IMC : using advertising and promotion to build brands / by Tom Duncan
- 발행사항
- NewYork : McGraw-Hill/Irwin, 2002
- 형태사항
- xxxii, 783 p : ill ; 29cm
- 총서명
- McGraw-Hill higher education
- 총서명
- (The) McGraw-Hill/Irwin series in marketing
- 서지주기
- Includes index
- 서지주기
- Includes bibliographical references
- 가격
- US 22.15
- Control Number
- hycl:52070
MARC
008010214s2002 us a 1a eng■020 ▼a025621476X
■040 ▼a211063 ▼d211063
■056 ▼a326.18▼24
■090 ▼a326.18 ▼bD912i
■1001 ▼aDuncan, Tom
■24510▼aIMC▼busing advertising and promotion to build brands▼dby Tom Duncan
■260 ▼aNewYork▼bMcGraw-Hill/Irwin▼c2002
■300 ▼axxxii, 783 p▼bill▼c29cm
■44000▼aMcGraw-Hill higher education
■44000▼a(The) McGraw-Hill/Irwin series in marketing
■504 ▼aIncludes index
■504 ▼aIncludes bibliographical references
■653 ▼aBrand name products ▼aMarketing ▼aManagement.
■9500 ▼bUS▼122.15
■990 ▼a이지연▼b이지연
