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Interactive services marketing
![Interactive services marketing / [by] Raymond P. Fisk ; [by] Stephen J. Grove ; [by] Joby ...](/Sponge/Images/bookDefaults/MMbookdefaultsmall.png)
Interactive services marketing
상세정보
- 자료유형
-
단행본
- ISBN
- 0618312846 (pbk.)
- KDC
- 326.18-4
- 청구기호
- 326.18 F539i
- 저자명
- Fisk, Raymond P.
- 서명/저자
- Interactive services marketing / [by] Raymond P. Fisk ; [by] Stephen J. Grove ; [by] Joby John
- 판사항
- 2nd ed.
- 발행사항
- Boston : Houghton Mifflin, 2004
- 형태사항
- xxiv, 275 p : ill ; 26cm
- 서지주기
- Includes bibliographical references and indexes.
- 일반주제명
- Service industries Marketing
- 일반주제명
- Service industries Management
- 기타저자
- Grove, Stephen J.((Stephen John)) , 1950-
- 기타저자
- John, Joby , 1957-
- Control Number
- hycl:54864
MARC
008040310s2004 maua 000a eng■020 ▼a0618312846 (pbk.)
■035 ▼aKRIC09174088
■040 ▼a211063 ▼d211063
■056 ▼a326.18▼24
■090 ▼a326.18 ▼bF539i
■1001 ▼aFisk, Raymond P.
■24510▼aInteractive services marketing▼d[by] Raymond P. Fisk▼e[by] Stephen J. Grove▼e[by] Joby John
■250 ▼a2nd ed.
■260 ▼aBoston▼bHoughton Mifflin▼c2004
■300 ▼axxiv, 275 p▼bill▼c26cm
■504 ▼aIncludes bibliographical references and indexes.
■650 0▼aService industries▼xMarketing
■650 0▼aService industries▼xManagement
■7001 ▼aGrove, Stephen J.▼q (Stephen John)▼d1950-
■7001 ▼aJohn, Joby▼d1957-
■990 ▼a오두원▼b오두원
