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Beyond the core : expand your market without abandoning your roots
Beyond the core : expand your market without abandoning your roots
상세정보
- 자료유형
-
단행본
- ISBN
- 1578519519 (alk. paper)
- KDC
- 325.3-4
- 청구기호
- 325.3 Z87b
- 저자명
- Zook, Chris , 1951-
- 서명/저자
- Beyond the core : expand your market without abandoning your roots / by Chris Zook
- 발행사항
- Boston : Harvard Business School Press, 2004
- 형태사항
- 214 p : ill ; 24cm
- 서지주기
- Includes bibliographical references (p. [197]-205) and index.
- 내용주기
- 완전내용: The growth crisis : dangerous moves beyond the core -- Visualizing the ideal : the first principle of adjacency growth -- Evaluating adjacency moves : balancing desire with data -- Orchestrating adjacency moves : strengthening the core versus investing in adjacencies -- Executing adjacency moves : managing the key organizational issues that most influence success or failure -- Transforming through adjacency moves : redefining the core through adjacencies.
- 가격
- 9.95
- Control Number
- hycl:56218
MARC
008030611s2004 maua b 001a eng■020 ▼a1578519519 (alk. paper)
■035 ▼aKRIC09405299
■040 ▼d211063
■056 ▼a325.3▼24
■090 ▼a325.3 ▼bZ87b
■1001 ▼aZook, Chris▼d1951-
■24510▼aBeyond the core▼bexpand your market without abandoning your roots▼dby Chris Zook
■260 ▼aBoston▼bHarvard Business School Press▼c2004
■300 ▼a214 p▼bill▼c24cm
■504 ▼aIncludes bibliographical references (p. [197]-205) and index.
■505 ▼aThe growth crisis : dangerous moves beyond the core -- Visualizing the ideal : the first principle of adjacency growth -- Evaluating adjacency moves : balancing desire with data -- Orchestrating adjacency moves : strengthening the core versus investing in adjacencies -- Executing adjacency moves : managing the key organizational issues that most influence success or failure -- Transforming through adjacency moves : redefining the core through adjacencies.
■9500 ▼b▼29.95
■990 ▼a안정선▼b안정선
