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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Detailed Information
- 자료유형
-
단행본
- ISBN
- 1591396190
- KDC
- 325.1-4
- 청구기호
- 325.1 K49b
- 저자명
- Kim, W. Chan
- 서명/저자
- Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / by W. Chan Kim ; Renee Mauborgne
- 발행사항
- Boston, Mass : Harvard Business School Press, 2005
- 형태사항
- xv, 240 p : ill ; 25cm
- 서지주기
- Includes bibliographical references and index.
- 일반주제명
- New products
- 일반주제명
- Market segmentation
- 기타저자
- Mauborgne, Renee.
- 가격
- 8.00
- Control Number
- hycl:62251
MARC
008040903s2005 us a 000a eng■020 ▼a1591396190
■035 ▼aKRIC09742803
■040 ▼a211063 ▼d211063
■056 ▼a325.1▼24
■090 ▼a325.1 ▼bK49b
■1001 ▼aKim, W. Chan
■24510▼aBlue ocean strategy▼bhow to create uncontested market space and make the competition irrelevant▼dby W. Chan Kim▼eRenee Mauborgne
■260 ▼aBoston, Mass▼bHarvard Business School Press▼c2005
■300 ▼axv, 240 p▼bill▼c25cm
■504 ▼aIncludes bibliographical references and index.
■650 0▼aNew products
■650 0▼aMarket segmentation
■7001 ▼aMauborgne, Renee.
■9500 ▼b▼28.00
■990 ▼a조은미
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