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Advertising campaign strategy : a guide to marketing communication plans
Advertising campaign strategy : a guide to marketing communication plans
상세정보
- 자료유형
-
단행본
- ISBN
- 0324422822
- KDC
- 326.14-4
- 청구기호
- 326.14 P228a4
- 서명/저자
- Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente
- 판사항
- Fourth Edition
- 발행사항
- Australia : Thomson, 2006
- 형태사항
- xxvi, 400 p : ill. ; 24 cm.
- 서지주기
- index: p.383-400
- 일반주제명
- Advertising
- 가격
- \30,000
- Control Number
- hycl:66985
MARC
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■035 ▼a(KERIS)BIB000002988027
■040 ▼a211063▼d211063
■056 ▼a326.14▼24
■090 ▼a326.14▼bP228a4
■1001 ▼aParente, Donald E.
■24500▼aAdvertising campaign strategy ▼ba guide to marketing communication plans▼dDonald E. Parente
■250 ▼aFourth Edition
■260 ▼aAustralia▼bThomson▼c2006
■300 ▼axxvi, 400 p▼bill.▼c24 cm.
■504 ▼aindex: p.383-400
■650 0▼aAdvertising
■650 0▼aCommunication in marketing
■950 ▼b\30,000
