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Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
Detailed Information
- 자료유형
-
단행본
- ISBN
- 9788945010346
- KDC
- 326.162-4
- 청구기호
- 326.162 K291s2
- 서명/저자
- Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
- 판사항
- Second ed.
- 발행사항
- Upper Saddle River, N.J. : Prentice Hall, 2003.
- 형태사항
- xxvii, 788 p : ill. ; 24 cm.
- 주기사항
- "International edition" -- cover.
- 서지주기
- Includes bibliographical references and index.
- 가격
- \46,000
- Control Number
- hycl:67002
MARC
008081028s2003 njua 001 eng■020 ▼a9788945010346
■035 ▼a(KERIS)BIB000008400146
■040 ▼a211063▼d211063
■056 ▼a326.162▼24
■090 ▼a326.162▼bK291s2
■1001 ▼aKeller, Kevin Lane
■24510▼aStrategic brand management ▼bbuilding, measuring, and managing brand equity▼dKevin Lane Keller.
■250 ▼aSecond ed.
■260 ▼aUpper Saddle River, N.J.▼bPrentice Hall▼c2003.
■300 ▼axxvii, 788 p▼bill.▼c24 cm.
■500 ▼a"International edition" -- cover.
■504 ▼aIncludes bibliographical references and index.
■650 0▼aBrand name products▼xManagement
■950 ▼b\46,000
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