자료유형  

단행본

ISBN  

9784894445987 (hbk.)

언어부호  

본문언어 - eng본문언어 - jpn, 원저작언어 - jpn

KDC  

630-5

청구기호  

630 Y19be

저자명  

Yamamoto, Akiko

서명/저자  

Beyond advertising : communication design / [editors, Akiko Yamamoto, Emi Nishioka].

발행사항  

Tokyo : PIE Books, c2007.

형태사항  

223 p : col. ill. ; 31 cm.

서지주기  

Includes index.

기타저자  

Nishioka, Emi

가격  

$137.99

Control Number  

hycl:73033

책소개  

Reaching the target market assuredly within a limited budget : how is highly cost effective promotion achieved?
Today designers are being called upon not merely to design advertising, but to develop means of communication as well.
What are the most effective ways to combine print and digital media?
What kind of graphic expression reches the target market?
Are there new media out there still to be developed?
The answers lie in this book, with "new ways and forms of communicating with the consumer" as its concept.
The creative ideas and approches are bound to prove helpful not only to designers, but also to advertising agencies, planning, marketing and public relations specialists, and indivudual business owners