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Unleashing the power of digital signage : content strategies for the 5th screen : [by]Keith Kelsen.
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Unleashing the power of digital signage : content strategies for the 5th screen : [by]Keith Kelsen.
상세정보
- 자료유형
-
단행본
- ISBN
- 9780240813028 (pbk.)
- ISBN
- 0240813022 (pbk.)
- 언어부호
- 본문언어 - eng
- KDC
- 325.74-5
- 청구기호
- 325.74 K29u
- 저자명
- Kelsen, Keith.
- 서명/저자
- Unleashing the power of digital signage : content strategies for the 5th screen : [by]Keith Kelsen.
- 발행사항
- Oxford : Focal, c2010.
- 형태사항
- 243 p. : ill., 1 map ; 23 cm.
- 서지주기
- Includes index(p.[237]-243).
- 일반주제명
- Digital signage
- 일반주제명
- Signs and signboards
- 기타서명
- content strategies for the 5th screen
- 가격
- ＄44.95 - (환산가 \42,617.85)
- Control Number
- hycl:75592
- 책소개
-
Helps you implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. This work shows you how to: create a strategic communications blueprint and style guide for your network; use data on viewers and traffic to build a programming schedule; and, legally acquire and repurpose content.
MARC
008110915s2010 enkab 001 0 eng■020 ▼a9780240813028 (pbk.)
■020 ▼a0240813022 (pbk.)
■035 ▼a(KERIS)BIB000012017133
■040 ▼a211063▼d211063
■041 ▼aeng
■056 ▼a325.74▼25
■090 ▼a325.74▼bK29u
■1001 ▼aKelsen, Keith.
■24510▼aUnleashing the power of digital signage ▼bcontent strategies for the 5th screen▼c[by]Keith Kelsen.
■260 ▼aOxford▼bFocal▼cc2010.
■300 ▼a243 p. ▼bill., 1 map▼c23 cm.
■504 ▼aIncludes index(p.[237]-243).
■650 0▼aDigital signage
■650 0▼aAdvertising▼xAudio-visual equipment
■650 0▼aSigns and signboards
■740 0▼acontent strategies for the 5th screen
■950 ▼b＄44.95▼c(환산가 \42,617.85)
