자료유형  

단행본

ISBN  

9780240813028 (pbk.)

ISBN  

0240813022 (pbk.)

언어부호  

본문언어 - eng

KDC  

325.74-5

청구기호  

325.74 K29u

저자명  

Kelsen, Keith.

서명/저자  

Unleashing the power of digital signage : content strategies for the 5th screen : [by]Keith Kelsen.

발행사항  

Oxford : Focal, c2010.

형태사항  

243 p. : ill., 1 map ; 23 cm.

서지주기  

Includes index(p.[237]-243).

일반주제명  

Digital signage

일반주제명  

Advertising Audio-visual equipment

일반주제명  

Signs and signboards

기타서명  

content strategies for the 5th screen

가격  

＄44.95 - (환산가 \42,617.85)

Control Number  

hycl:75592

책소개  

Helps you implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. This work shows you how to: create a strategic communications blueprint and style guide for your network; use data on viewers and traffic to build a programming schedule; and, legally acquire and repurpose content.