자료유형  

단행본

ISBN  

9780847834877 (hbk.)

KDC  

639.5-5

청구기호  

639.5 P398m

저자명  

Peng, Yangjun

서명/저자  

Muji : 無人良品 / [authors: Peng Yangjun and Chen Jiaojiao].

발행사항  

London : Southbank, c2010.

형태사항  

256 p. : ill. ; 26 cm.

총서명  

Brands A to Z

주제명-단체  

Muji (Firm)

일반주제명  

Business enterprises Japan

일반주제명  

Commercial art

일반주제명  

Advertising campaigns

기타저자  

Chen, Jiaojiao

기타서명  

無人良品

가격  

$65.00 - (환산가 \67539.875)

Control Number  

hycl:77332

책소개  

This fascinating monograph provides an unprecedented view into the inner workings of Muji, one of the most influential brands leading sustainable design. A prescient advocate of sustainable consumption and the matchless utility of good design, Muji’s founding principle was to develop new and simple products at reasonable prices by making the best use of materials while minimizing their impact on the environment. From a humble inaugural line of eight products nearly three decades ago, the brand now sells nearly seven thousand different products in hundreds of its own stores in Asia, Europe, and North America.