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Guerrilla advertising : unconventional brand communication
Guerrilla advertising : unconventional brand communication
Detailed Information
- 자료유형
-
단행본
- ISBN
- 1856694704
- ISBN
- 9781856694704
- KDC
- 326.14-5
- 청구기호
- 326.14 L933g
- 저자명
- Lucas, Gavin.
- 서명/저자
- Guerrilla advertising : unconventional brand communication / written by Gavin Lucas ; art direction by Michael Dorrian.
- 발행사항
- London : Laurence King, 2006.
- 형태사항
- 187 p. : chiefly col. ill. ; 30 cm.
- 일반주제명
- Advertising campaigns
- 일반주제명
- Publicity
- 기타저자
- Dorrian, Mike.
- 가격
- ￡25.00
- Control Number
- hycl:78774
MARC
008120430s2006 enka 000 0 eng c■020 ▼a1856694704
■020 ▼a9781856694704
■035 ▼a(KERIS)BIB000010694476
■040 ▼a211063▼d211063
■056 ▼a326.14▼25
■090 ▼a326.14▼bL933g
■1001 ▼aLucas, Gavin.
■24510▼aGuerrilla advertising▼bunconventional brand communication▼dwritten by Gavin Lucas ; art direction by Michael Dorrian.
■260 ▼aLondon▼bLaurence King▼c2006.
■300 ▼a187 p.▼bchiefly col. ill.▼c30 cm.
■650 0▼aAdvertising campaigns
■650 0▼aPublicity
■7001 ▼aDorrian, Mike.
■950 ▼b￡25.00
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