자료유형  

단행본

ISBN  

9780061691690

언어부호  

본문언어 - eng

KDC  

658.3-6

청구기호  

658.3 S835t

저자명  

Stephens, Suzanna Mw.

서명/저자  

The big book of self promotion / edited by Suzanna Mw Stephens ; introduction by Peleg Top ; introduction by Ilise Benun.

발행사항  

New York : Collins Design, 2009.

형태사항  

384 p. : col. ill. ; 29 cm.

서지주기  

Includes indexes.

일반주제명  

Commercial art 21st century

기타저자  

Top, Peleg.

기타저자  

Benun, Ilise.

가격  

$49.95

Control Number  

hycl:89181

책소개  

Effective self-promotion builds reputations and credibility. It sets the best firms apart, distinguishing their clients and prospects, and guaranteeing sales.Successful sales result from effective successful self-promotion and the The Big Book of Self Promotion is an extraordinary resource featuring work from top designers around the globe. It offers hundreds of ideas, pages of inspiration, and loads of advice for professional graphic designers and students alike. This book provides ideas on corporate and product literature, annual reports and direct marketing, and new media, providing a wellspring of ideas for designers creating client brochures. It offers recommendations for choosing type, layout, photo treatments, and much more.